The advent of digital printing on demand (print-on-demand, POD) revolutionized the publishing industry, but it has also been a game-changer for businesses. Based on the just-in-time philosophy – a strategy to improve efficiency and decrease waste – POD allows you to work with your digital printing company to optimize their response to your printing needs. Digital print on demand…

Did you know that digital printing can help you fine-tune a print marketing campaign before it’s launched, saving you money and improving response rates? You may believe that A/B testing exists only in the digital world but, thanks to today’s digital printing technology, now it exists in the print world as well. And it can…

Even though direct mailing is back on top as an effective marketing strategy, you still can’t slack on your mailer design. Sure, recipients will read and respond to EDDM postcard and other pieces of flat collateral that you send them in the mail. But, if you are willing to add a little pizazz to your marketing…