The end of the year is one of the best opportunities to thank the customers, employees, partners, donors, vendors, and other people who helped make your year successful. But coordinating a company holiday card campaign can quickly turn into another year-end project. You need to finalize the design, print the cards, prepare the mailing list, […]
Businesses are spending thousands on digital ads while customer inboxes grow more crowded every day. Meanwhile, physical mailboxes face far less competition. That gap is where direct mail lead generation can give businesses a powerful advantage. With an average response rate of 4.4% compared to email’s 0.12%, direct mail gives marketers a channel that earns […]
Every piece of mail containing protected health information must meet strict HIPAA requirements. Fall short, and the consequences are real: fines reaching seven figures per violation category, reputation damage, and lost patient trust. Finding a healthcare direct mail service that handles printing, personalization, and mailing under one roof while meeting regulatory standards narrows your options […]
Direct mail letters have been around for decades, but that does not mean the format is outdated. In fact, the traditional letter package can still be one of the most effective formats in direct response marketing—especially when you need more room to explain an offer, build trust, tell a story, or persuade someone to take […]
Digital tools have transformed employee training, onboarding, and internal communications. But that does not mean every employee resource belongs behind a login screen. Printed training manuals, employee handbooks, onboarding guides, safety materials, and reference documents remain valuable because they are accessible, distraction-free, easy to reference, and tangible enough to stay in front of employees when […]
Want to make your direct mail more interactive while reducing postage costs? The 2027 USPS Integrated Technology Promotion gives businesses an opportunity to connect physical mail with digital experiences while earning a 5% postage discount on qualifying mailpieces. By incorporating eligible technologies such as QR codes, augmented reality, NFC, artificial intelligence, voice assistants, and immersive […]
When was the last time someone actually played with your marketing? Most digital advertising is seen for only a few seconds before someone scrolls, clicks away, or moves on. Direct mail offers marketers something digital channels can’t fully replicate: the opportunity to create a physical brand experience. The 2027 USPS Tactile, Sensory & Interactive (TSI) […]
How to Boost Your Close Rates on Video Calls: The Power of Printed Sales Enablement Today’s enterprise buying journey is more complex than ever. Purchasing decisions often involve committees, multiple stakeholders, lengthy evaluation cycles, and dozens of digital touchpoints. While CRMs, marketing automation, and virtual meetings have transformed how organizations sell, many companies overlook one […]
The Medicare Advantage (MA) industry is entering a new era. As reimbursement changes, increased healthcare utilization, and evolving CMS regulations place greater pressure on insurance providers, Medicare Advantage Organizations (MAOs) are rethinking how they acquire and retain members. Rather than focusing solely on enrollment growth, many MAOs are shifting toward profitable growth, investing in marketing […]
For years, marketers have questioned whether direct mail still works. The data tells a very different story. According to Lob’s The State of Direct Mail 2025, 79% of marketing executives rank direct mail as delivering the highest ROI of any marketing channel they use. Why? Because while digital channels become increasingly crowded, physical mail captures […]
How the 2026 USPS Integrated Technology Promotion Can Make Direct Mail More Interactive Direct mail does not have to compete with digital marketing. When planned correctly, it can become the starting point for a measurable digital experience. The 2026 USPS Integrated Technology Promotion offers eligible mailers a 5% postage discount when qualifying direct mail campaigns […]
When Medicare enrollment season approaches, one marketing channel consistently delivers results: direct mail. Despite the growth of digital advertising, Medicare Advantage plans, insurance agencies, brokers, and healthcare organizations continue to invest in direct mail because it reaches one of the most responsive audiences, adults aged 65 and older. For many beneficiaries, a personalized piece of […]