BLOG

Using Digital Printing to A/B Test Your Marketing Campaign

Did you know that digital printing can help you fine-tune a print marketing campaign before it’s launched, saving you money and improving response rates?  Digital Printing to AB Test You may believe that A/B testing exists only in the digital world but, thanks to today’s digital printing technology, now it exists in the print world as well. And it can be a game-changer for maximizing your marketing ROI.

The Value of A/B Testing

A/B testing is the process used by web development pros and online marketers to compare two versions of a website or landing page, to see which one performs better. Sometimes called split testing, A/B testing helps web designers provide their customers with sites that convert, i.e., achieve their goals. It’s also used sometimes with digital advertising, for the same purpose. A/B testing never gained any ground in print marketing and advertising, however, because it wasn’t cost-effective. Today, all that’s changed.

How Digital Printing Can Help

Print marketers have rarely had the opportunity to perform A/B testing because the cost of traditional offset printing or lithography was prohibitive. Due to the setup time and effort required for offset printing, it has never been cost-effective to do a short run. But, to do A/B testing for print marketing, you’ll need a short run of both the A and B versions of your flyer, brochure or directing mailing design. Enter digital printing, to save the day. Digital runs require virtually no setup and short runs are highly cost effective with quick turnaround.

Best Practices for Digital Printing A/B Testing

Once you have both versions of your design, order two short digital printing runs. Identify your A and B group targets and send design A to the A group and design B to the B group. You will need a way to differentiate between the two groups, such as using a discrete offer code for each version. You could also use a two different QR codes, two landing pages or two phone numbers. However you choose to design your A/B test, ensure you can track your results accurately. With direct mail, you will have your test results in just a few days because most targets respond almost immediately – if they’re going to respond. And, if you’ve chosen your targets with demographic limiters, you will gain invaluable insights about the effectiveness of your campaign. Once you know which version elicits the better response, order a large offset printing run for the lowest possible per-piece cost. In Utah, Sun Print Solutions provides a full line of printing services to our customers across the U.S. Contact us today for a price quote for all your offset and digital printing needs.

Related Posts

Printing Companies Can Provide Fulfillment Services

Today, many printing companies offer fulfillment services for businesses that require kitting, packaging and shipping. If you regularly package and ship multiple items, including collateral or other printed materials that require picking, collating or grouping into a specific configuration (or multiple configurations), these services could provide a variety of cost-effective benefits. What Are Kitting and Fulfillment? When used by printing companies, the term fulfillment refers…

Read More

Digital Printing Solutions: Marketing with EDDM Postcards

Digital printing technology provides a simple and cost-effective marketing solution that can be a game changer for any business: EDDM postcards. EDDM is the Every Door Direct Mail® program offered by the U.S. Postal Service (USPS). When your digital printing company teams up with the USPS to get the word out about your business, you can…

Read More

Why Your Business Needs QR Codes

Now more than ever, small business owners need more creative ways to connect with their customers and potential clients online, and make their buying journey more satisfying. Quick Response (QR) codes do just that! Meticulously printed with clarity and detail, these small, square, black-and-white symbols are a fast, easy and effective way to convey any…

Read More

Let's get PERSONAL with your project.