Printed Catalogs Are Making a Comeback
Do you use
printed catalogs, or has your company abandoned this platform and gone digital?
Many companies have, believing that printed catalogs are relics. But like
personalized direct mail campaigns and other seemingly old-school marketing platforms, the catalog is making a strong comeback.
Printed Catalogs Are the Antidote for Digital Overload
Most information comes to us today in a digital format. We’re beyond the point of saturation and ready for a little relief.
Printed marketing materials are emerging as the remedy for our electronically overloaded brains.
The Data & Marketing Association recently released statistics indicating that over 1 million U.S. residents made purchases from a
print catalog, and 69 percent consulted a print catalog before making a purchase. A reported 65 percent of millennials admit to using them to make buying decisions.
In light of this resurgence, JCPenney recently resurrected its iconic
print catalog, upon discovering that it drove internet sales.
These Are Not Your Grandmother’s Printed Catalogs
Forget the slick, overcrowded pages of your youth. Today’s versions have an artistic feel that conveys quality. Designs and layouts are meant to tell a story and suggest a sought-after lifestyle.
Page layouts include plenty of
white space and address only a few (or one or two) products per page, with context. Images reflect models in settings appropriate for the product’s use. Today’s catalogs feature interesting and valuable information. You might find profiles of product designers, seasonal recipes, project ideas or success stories from customers who use the product.
Finally, modern print catalogs are thinner, highlighting only a segment of your product base. Recipients spend an average of about 30 minutes browsing a catalog. Design yours accordingly; otherwise, readers may tune out too quickly or be too daunted to open it at all.
Personalize Your Print Catalogs to Increase ROI
Print catalogs are affordable and provide a surprising return on investment. You can improve your ROI by personalizing each catalog to its recipient and including targeted content. With today’s digital printing technology, this high-tech solution can be game-changing for what was once a low-tech marketing method.
If your catalog is a digital-only proposition right now, consider wading into the revitalized print marketing waters. The
Sun Print Solutions team can help you figure out the perfect size, layout, paper stock, binding, embellishments and personalization strategies for your business.
We’re the premier printing company in Utah, but we serve customers throughout the United States, providing exceptional quality offset and digital printing as well as packaging, fulfillment and direct mail services. Contact us today and find out how you can crank up sales volume with personalized print catalogs.
