Digital Printing On-Demand: How to Leverage Personalization

One of the primary advantages of digital printing is that today’s revolutionary technology allows you to order print jobs on demand and personalize them to your needs. Rather than order a large run of a particular item, why not just order it when you need it? That way you don’t have to store boxes of printed materials and scramble to find them when you need them. Even better, if you go this route you can add personalization to each item you order.

What Is Digital Printing on Demand?

For decades, printing technology made small runs expensive, particularly if you used offset printing. Fortunately, digital technology has changed the face of the industry and made this phenomenon virtually obsolete. Today, you can provide an electronic file to your printing company and order only as many copies as you need. Plus, you can personalize each to your specifications. This opens up a world of opportunities for businesses, entrepreneurs, community organizations, political campaigns and others to communicate more effectively as well as cut costs.

How Can You Use Personalization in On-Demand Digital Printing?

Take a moment to consider all the items you have printed for your business or organization. Do you use brochures, catalogs, calendars, manuals, newsletters or handouts? What about sales materials such as one-sheets or trade show handouts? These are only a few of the items that lend themselves to on-demand printing and personalization. Imagine the luxury of ordering personalized catalogs to send to your customers and prospects. Or how about designing calendars that contain a personalized message of thanks to your loyal clients? Whatever you print using digital technology, you can quickly, easily and affordably include personalization to up the impact and usefulness of your order.

How Can a Local Printing Company Help?

Your local printing company can help you determine the most effective ways you can use digital, on-demand technology to improve your return on investment (ROI). This process is as quick as it is easy. Simply notify your printing company of what you need, provide the personalization you want and — voila! — you have a truly customized result that the recipient is bound to appreciate. At Sun Print Solutions, we can even handle mailing and fulfillment for your digital on-demand printing needs. Whatever your offset or digital printing needs may be, Sun Print Solutions is your go-to union printing company for Salt Lake City, Utah, and all the United States. Our experienced team of experts can help you get the most from your marketing budget with our comprehensive digital printing and personalization services.