Offset printing offers so many creative options for making your printed materials unique, but perhaps none as impressive as foil stamping. Used alone or in combination with embossing, you can create a virtually limitless array of effects. Today, printing companies use two methods to achieve this, known as hot and cold foil stamping. You can…

Right or wrong, product packaging strongly influences consumer purchasing decisions. You can design the best widget known to man, but unless your packaging speaks to your target prospects, you may never capture a ready and willing market. Effective package design conveys your product’s unique message through a variety of visual elements designed to evoke an emotional…

For marketing to businesses, brochure printing, design and quality remain remarkably influential today. While many marketing artifacts and techniques have crossed over into the digital world, the B2B marketing sector has kept one foot (or at least a few toes) firmly planted in traditional, printed items.   Among those, brochures have the greatest impact on brand…

If you aren’t using a local printing company for your digital and offset printing, it’s time to reconsider your choice. As more and more offshore printers have begun national ad campaigns in the U.S., companies have started to send their printing projects overseas. The worst part is that you may not even realize that you’re…