Product Packaging Tips to Increase Sales
Right or wrong, product packaging strongly influences consumer purchasing decisions.
You can design the best widget known to man, but unless your packaging speaks to your target prospects, you may never capture a ready and willing market. Effective package design conveys your product’s unique message through a variety of visual elements designed to evoke an emotional response from your prospects. But unless you also consider function and practicality, you may still struggle to make sales.
Refine Your Product Packaging Message
Ideally, you have determined your target prospects’ demographics and other relevant characteristics for marketing. But how do you translate that knowledge to your product packaging?
Packaging printing will allow you to include important elements like your logo, the product name, tagline, instructions for use or whatever information you wish to convey. The most important aspect of refining your message for packaging purposes is to show your prospects how your product will benefit them.
Does your product solve a problem for your prospective clients? Convey that in your message! Will it make them look younger or thinner? Will it help them save time or money? Will it make them smarter or more marketable in their industry? Whatever benefits your product offers, make sure the packaging design conveys that message.
Capitalize on Visual Cues in Product Packaging
The visual elements of your packaging can speak more loudly to the consumer than the words and images printed on the package.
For example, a company selling a nutritional supplement for bodybuilders might choose a thicker, stouter-shaped bottle for the capsules. If the product was a weight loss supplement, the company should choose a taller, thinner container instead.
The psychology of color also influences the visual impact of your packaging to the consumer. You can explore the ample research on this topic, but it’s important to select your package colors based on their emotional impact. For example, dark green tones convey affluence and wealth. Orange evokes emotions of fun and excitement. Choose your colors based on what you want your prospects to feel when they catch a glimpse of your product on the shelves.
Remember Function as a Part of Product Packaging
The most appealing package in the world can turn off your prospects if it isn’t functional. And, today, 2 out of every 3 consumers care greatly about the environmental impact of product packaging. Consequently, you must ensure that your package is practical — and ideally recyclable, biodegradable or even compostable.
The more functional your packaging design, the better your sales are likely to be. A favorite industry example is the ketchup manufacturer who first decided to offer the upside-down squeeze bottle. That company dominated ketchup sales until the other brands caught up.
Would you like to make more sales? For assistance in designing and producing packaging, contact Sun Print Solutions today. We offer a range of services including offset and digital printing, kitting and fulfillment. Let us help you design and create the perfect product packaging.