Digital Printing for Trade Show Displays

Digital printing solutions can help ensure your next trade show is a success. Trade shows and expos pose some significant challenges for many businesses, as the realities of portability can clash with the image you want your company to project. The good news is that your local printing company can be a valuable ally in your quest for the perfect trade show setup.

The Challenge of Trade Show Booths & Displays

The challenge of exhibiting at a trade show is portability. Unless you have a substantial budget, your team will be the ones responsible for transporting and setting up your display elements. This means your materials must be lightweight, durable, compact and easy to set up and take down. Often, your team will have no clear idea of the booth space or setup parameters until they arrive at the exhibition hall. This means that your display elements must be as flexible as they are portable. You could pay an exhibition design company thousands of dollars to design your display — in addition to the fabrication costs — or you could turn to your local printing company for some insider tips and tricks to solve this challenge.

Digital Printing for Trade Show Backdrops and Banners

Start your booth setup with a backdrop, pop-up displays and retractable banners. With offset and digital printing technologies, these elements are as affordable as they are easy to handle. Retractable banners for trade shows work like a window blind or movie screen — they can be stowed away in a protective case when not in use. Banners, backdrops and pop-ups can be printed on vinyl, mesh or poly film, depending on whether you plan to set up indoors or outdoors. Backdrops can be fabricated with pole pockets or grommets, depending on your preference. You can choose standard sizes or customize your large visual display elements to fit your needs.

Digital Printing for Trade Show Posters, Signs & Handouts

Once you’ve determined how your backdrop and banners will lay out, you can move on to designing the smaller printed elements you need to complete your display setup. You may want posters, counter cards, brochures, postcards, sales sheets (onesheets) — or all of the above, depending on your needs. Don’t forget about promotional folders, so that you can send your booth visitors home with a professional packet of information. With digital printing technology, you can even do custom table covers branded with your company’s logo. Your local printing company can help you design your display and handout materials for use in multiple scenarios, or you can customize your promotional items for each exhibition that you attend. For all your offset and digital printing needs, talk to Sun Print Solutions. We are based in Utah, but we provide full-service printing for individuals, groups and businesses throughout the United States. Contact us today to learn how you can up your company’s trade show game with digital printing services from Sun Print Solutions.