Your local printing company can be your best asset when you want to maximize the impact and effectiveness of a print marketing campaign. If you’ve had a poor response to flyer marketing campaigns in the past, you may have blamed the medium and assumed that flyers don’t work well for your purposes. But you might be surprised at how…
Telltale Signs of a High-Quality Printer
At Sun Print Solutions, we’re proud of the high-quality work we do in digital printing, union printing, direct mail and numerous other printing- and packaging-related areas. Our services will bring you better flexibility and quicker turnarounds for your printing projects, with the highest quality of service in this realm available in Utah.
We’re so confident in our services, in fact, that we invite comparisons to our competitors as you decide on a go-to printing company. As a business owner or manager, you should always be taking the time to do due diligence and vet potential partners like us – and we welcome the scrutiny that will show off just how we differentiate ourselves from the competition. With that in mind, here are a few vital areas you should be prioritizing as you search for a printing specialist.
Quality should be at the top of any printing list, and customers across numerous industries have provided the evidence as to why. Per Small Business Trends, 85 percent of customers across several fields are more likely to shop at businesses that have high-quality, professionally printed materials as part of their presentation. These include flyers, brochures, business cards, and any other printed offerings that customers may view at any point.
That same study indicated that 90 percent of respondents feel that printed materials are a direct reflection of a business and brand. You may save a few bucks on cheaper materials, but you’ll be sacrificing a lot in terms of the way many potential customers view you.
It’s far from the only important factor, of course, but it’s highly relevant nonetheless. The printing industry is one where pricing doesn’t tend to vary much; you’ll see small variations here or there, but things are mostly standardized across the industry. That’s why we listed quality level first here – there’s far more variation in quality in the printing world than there is in pricing.
Whatever you’re using printed materials for, whether it’s advertising or basic information, it’s highly unlikely you need just one kind of material. No, you’ll want a variety – flyers, catalogs, brochures, posters, postcards, labels and more. You need a printing company capable of creating each of these and more; ask about prior samples for the kinds of materials you’re looking to have created, and be sure to check them carefully. Ask questions and make sure you fully understand the options in stock and their different qualities.
Many businesses that use printing services regularly do so on a tight deadline, and we’re cognizant of this at Sun Print Solutions. We’re highly respondent to turnaround times, but also realistic – we maintain our high quality level no matter what, and we won’t attempt to scrunch a project into a shorter time window if it means quality will be lost. That said, we’ll go the extra mile to meet your deadlines within realistic timelines.For more on the areas you should prioritize when choosing a printing company, or to learn more about our digital printing or any of our other services, speak to the pros at Sun Print Solutions today.