Printing Company Tips & Tricks for Marketing with Flyers
Your local printing company
can be your best asset when you want to maximize the impact and effectiveness of a print marketing campaign
If you’ve had a poor response to flyer marketing campaigns in the past, you may have blamed the medium and assumed that flyers don’t work well for your purposes. But you might be surprised at how successful you can be using flyers to promote a product, event or special promotion.
Learn Everything About Your Targets
Who will your flyers be going to?
The more you know about your audience, the better your chances of getting a strong return on investment (ROI) for flyer printing. What do they like, where do they hang out and how do they like to communicate?
For example, if you’re targeting millennials, craft your call to action in a way that allows them to use a smartphone or tablet. If you’re targeting seniors, remember they may prefer to pick up the phone and call you.
Use Layout & Design to Make a Splash
Printing company insiders know that, without an effective layout and design, your flyers are likely to end up in the trash, unread.
Don’t try to cram too much information into your design. Less is more, and white space is one of the most effective attention-getters. Decide what your primary pitch will be and make sure that’s what your audience sees first.
For example, if you’re having a BOGO sale or a customer appreciation event with free food and drink, grab the recipient’s attention by making that message pop. You can use color, bold fonts, attention-grabbing graphics — or all the above — to make sure they realize the value of your offer immediately.
Plan Your Flyer Distribution Strategy
How do you plan to get your flyers into the hands of your prospects?
You can mail them, deliver them door-to-door, hand them out at public places or events, post them on bulletin boards or place flyer holders in select locations where your prospects spend time. You can include them in the envelope with another mailing — like your monthly invoices, for example — or send them along with customer orders.
Your printing company can help if you prefer to use a direct mail printing approach
, saving you time and money.
Develop a Production Strategy
Now we’ve arrived at the easy part. Once you have your research, flyer design and distribution strategy complete, give your local printing company a call to discuss the technical aspect of production.
Depending on how many flyers you plan to order, you may save money by using offset printing. For a smaller quantity, a digital printing approach may be the best option.
This is the point where you also need to choose your paper or cardstock and any special coatings or finishes you may want on the flyers. Your printing company can take a look at your design and layout too, and point out any potential problems.
Are you ready to amp up your marketing with affordable, effective, printed flyers? As your local printing company, Sun Print Solutions
has plenty of tips and tricks to help you get the most from your marketing budget
. Contact us today to learn more, and discover why we have been Utah’s preferred printing company since 1941.