Direct Mail Trends
Direct Mail – Putting Your Brand In More Customer Hands
Direct mail has become a great way to reach buyers away from their keyboards. When combined with digital e-mail, it gets more buyer attention, more brand awareness, and more results.
The more you can target your ideal customer/employee/donor/voter the more ROI you can earn from your marketing. Direct mail offers this type of mega targeting, using data available from USPS to target demographics, geographic locations and other data points.
While email open rates hover around 20%, direct mail gets has a 90% open rate, according to the Data and Marketing Association. In fact, according to data from the USPS, 79% of consumers spend more time interacting with mail and find reading mail more convenient than opening emails online.
Plus, millennials LOVE direct mail! 36% of people under the age of 30 look forward to checking their mailboxes every day.
- 90% of millennials think direct mail is reliable
- 87% of millennials like receiving direct mail
- 57% (more than HALF) of millennials bought something because of a direct mail offer
By personalizing EACH piece with custom information and images for per consumer or cohorts of consumers, you can target offers, discounts and timely information with direct mail campaigns. Not only can you personalize multiple text blocks and images in one piece, you can also add custom maps and directions! Add a name in full color and watch response rates increase by as much as 135%.
With the average time spent reading mail at 30 minutes, it seems clear that including direct mail in your marketing mix makes sense!
Supersize Results with a 6” x 9” Postcard
Imagine the scenario. You go to your mailbox, and amidst the envelopes is a large, glossy, colorful postcard from a brand you recognize. Now that you think about it, you’ve been seeing more of their ads online – for the product you were researching a couple of weeks ago. Didn’t you just get an email from them with an offer? Hmmm. Better go check.
And then you notice it. The same offer that’s lost in your email inbox is sitting there, right in the palm of your hands. You stare at it for a moment, turn it over to read the back and BAM! There’s a QR code right there – just waiting to be scanned. Before you’ve even left the mailbox, you’ve already scanned and ordered EXACTLY what you want – from a brand now cemented in your memory.
A postcard has the ability to target your audience with a clear and concise message. A quality postcard is nearly impossible to ignore – you don’t need to open it, your eye is immediately attracted to bright colorful images, and it gets to the point quickly. Enhance your postcard campaign with interactive elements – like QR codes and enhanced AR that connects to video content or other digital assets – and watch conversion rates soar.
Plus, you can super-size your brand – and message – with a 6”x9” postcard, for the same First-Class Postcard rate as its smaller, more traditional version.
Recruiting with Postcards
Find new employees with postcards? Yes! Instead of blanketing the internet with your job posting and hoping a prospective employee will stumble upon it, postcards let you target your ideal employee and let them know their next job could be more local.
You can be very specific with a mailing for the people you want to target. Here are a few different data fields you could filter by:
- Distance from your workplace
- Current household income
- Education level: High School, Undergraduate, Masters
- New movers to the area
- Specific cities, states or zip codes.
The small but mighty postcard immediately grabs attention and can help fill your open house or career fair – and capture the interest of passive candidates.
Ready to put postcards to work for you? Request a free sample postcard kit here
At Sun Print, we create attention-getting direct mail and postcards that put YOUR brand in more hands. Plus, we offer an approach to personalization that you haven’t seen before. This not only increases the perceived value of your brand, but also helps trigger a reaction faster. Anyone can put ink on paper, but we are known for tackling complex jobs, making them easy, and getting them right every time.
If you can dream it – we can print and mail it for you.