Digital Printing & Promotional Products: A Perfect Marketing Match
You might be surprised by just how effective promotional products are. Digital printing technology allows us to imprint your logo and message on a variety of surfaces. But the best part is that you can do a short run, rather than having to order (and pay for) hundreds or thousands of these items as you would from a bulk supplier.
Why You Should Be Using Promotional Products Right Now
If you aren’t already taking advantage of promotional products, you may want to reconsider, based on the research.
According to data from the Promotional Products Association International (PPAI), promotional products are the single most effective type of advertising for baby boomers, Gen Xers and millennials alike.
Almost 90 percent of consumers have received a promotional product in the past six months. Eight of every 10 people who receive a product research the company and are 83 percent more likely to do business with that company.
Promo items make a positive impression and recipients have strong recall of the message. They also have an extremely long lifespan, with more than 80 percent of recipients keeping them for 11 or more years!
What Are the Best Types of Promotional Products?
The PPAI research indicates that consumers keep and use promo items because they are fun, functional or trendy — bonus points if you can combine these characteristics!
The research indicates that bags — tote bags, shopping bags, lunch bags, backpacks — are the overwhelming favorite of consumers. They’re already functional. All you have to do is make your selection fun and trendy.
Start with function and your audience is much more likely to keep and use your promo piece. And if they have no use for the item, they’re much more likely to pass it on to a friend or family member than simply throw it away.
Your personalization is also important. The research shows that members of the millennial generation remember social media information from promo items. Gen Xers recall directive calls to action while boomers recall website or contact info.
The message here is clear: Choose your promotional items and design your digital imprint based on who your audience is and what you want them to do (call you, follow you on social media, visit your website, etc.).
Why Digital Printing Is the Best Way to Create Promotional Products
You can order promo items from bulk sellers (many that you find online are overseas firms), but you have to order large quantities. So unless you can afford — and have space to store — a few thousand plastic water bottles or can koozies, you may choose just to skip it.
Fortunately, the solution to this problem lies with digital printing services from your local printing company. The nature of digital printing equipment is that it can print on almost any surface. Contact your printer to learn more about their capacity and what types of promotional items you might find most successful for your business.
Sun Print Solutions provides a full suite of digital and offset printing for customers in Utah and throughout the United States. Contact us today to learn more about how we can help you promote your business or organization using digital printing technology for promotional products.