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Digital Printing & Personalization: Your New Secret Weapon

By personalizing your digital printing, you can increase your conversion rate and develop a more loyal customer base. In today’s media- and tech-heavy marketing environment, your prospects are more likely than ever to look at printed materials. Whether delivered by direct mail, in-person interaction or some combination of the two, you can increase brand awareness and boost the bottom line. Digital Printing Personalization

The Value of Personalization in Digital Printing

Consumers are hit thousands of times each day by companies competing for their business. Given the amount of time Americans spend on their laptops, tablets, smartphones and other devices, however, the majority of those come via electronic means. When you step outside the digital realm and reach your prospect using the printed word, you cause them to stop for just a moment and pay attention – assuming you’ve designed a good marketing piece. Now, when they notice their own name on the mailer, brochure, flyer, etc., you can rest assured that they’re going to take the time to hear what you have to say. If you can personalize your materials even more, by including other details about their history as your customer, for example, you increase your chances of converting them to a customer even more.

You Can Personalize Your Digital Printing with Ease

A recent Forbes article described a scenario of what they called extreme personalization marketing. In this example, a consumer received an email from a retailer that recommended products for his consideration based on his past purchase history, his personal preferences and his local weather forecast. The power of Big Data and the Internet of Things (IoT) makes it easy and affordable to gather the data for extreme personalization. Ship your data over to your printing company and they can just as easily set up your printing project and, if you want to remain totally hands-off, put it into direct mail for you. What could possibly be easier?

The Sky’s the Limit for How You Can Use Personalized Digital Printing

How will you use this new secret weapon in your business? You’re limited only by your imagination. These techniques can be incorporated into everything from postcards and calendars to letters, brochures and catalogs. Why not personalize your newsletters, door hangers or menus? Imagine personalizing promotional items. Can you picture how your prospects will react when they receive your coffee mug or squeezie ball and see their own name on it? You can even personalize the business cards you send out in a mass mailing. If you aren’t sure how you can leverage personalization and digital printing for your business, Sun Print Solutions can help. For almost 80 years, we have helped our customers remain on the cutting edge of printing technology. We are a full-service union printing company, offering digital and offset printing services, packaging printing, kitting and fulfillment. Contact us today to learn more about how you can build your business with personalization and digital printing.

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