For marketing to businesses, brochure printing, design and quality remain remarkably influential today. While many marketing artifacts and techniques have crossed over into the digital world, the B2B marketing sector has kept one foot (or at least a few toes) firmly planted in traditional, printed items. Among those, brochures have the greatest impact on brand…
Digital Printing Makes Holiday Cards Memorable
For your company’s holiday cards, digital printing may be the way to go this year.
Although we’re all still enjoying the warmth of summer, it’s not too soon to start thinking about your holiday cards. Once the fall holiday season gets into full swing, you’ll be busy making plans for company parties, promotional gifts and decorations.
Getting your card order ready to go now will make it easier for your local printing company to work it into their production schedule, so you won’t have to panic about any potential last-minute hiccups.
Why Even Send Holiday Cards?
Some companies have discontinued their annual tradition of mailing holiday greeting cards to their customers, employees and vendors, preferring instead to send digital greetings via email.
But before you abandon the idea of traditional greeting cards, know this: Your customers and associates want to receive a holiday card from you — in the mail. Most firms display their cards and keep them around for the season. That’s a benefit you’ll never get with a digital greeting.
Designing Your Holiday Cards for Digital Printing
To get the maximum benefit from your holiday cards, make sure your design stands out.
The flexibility of digital technology provides for a wide range of creative options. If you’d prefer to print your holiday greeting on a promotional item rather than traditional cardstock, you can do that with digital.
If you prefer to stick to a more traditional format, you can either design your card from scratch or you can purchase templates that let you customize an existing design. The right design for you depends on the nature of your business and how formal you prefer to be.
If you want to use your own images, digital technology makes that simple and effective. Just be sure you pick high-quality images that are appropriate for your recipients.
Digital Printing Lets You Customize Your Holiday Cards
One of the best reasons to choose digital printing for your holiday cards this year is that this technology allows you to customize your cards specifically for each recipient. So rather than putting a general message inside, you can send each recipient a customized message just for them.
Going the extra mile to make your greeting cards stand out will pay off in the long run, showing your valuable clients and associates that you care enough to send a thoughtful, personalized message to commemorate the season.
When you’re ready to work on your design, call on the digital and offset printing experts at Sun Print Solutions. We can assist you with designing the ideal greeting. We can even handle the mailing for you. Contact us today for all your offset and digital printing needs and to learn more about how we can help you with this year’s holiday cards.