Designing a Fantastic Brochure
At Sun Print Solutions, we’re proud of the variety of products we can help clients create using our offset printing services. Offset printing provides great quality on even huge jobs, all for low prices and with a great variety of paper types, thicknesses and finishes – there’s no printed product or design we can’t help you create.
One area this allows us to be of great help in is with brochures, which can be a huge part of many companies’ branding and informational efforts on various levels. But unfortunately, too many such brochures go ignored by their target audiences – here’s how to design your brochures intelligently to draw high conversion rates.
Create and Maintain a Final Template
As you get deeper into all our offset printing services, you’ll find there are a huge number of options available to you in terms of design, fold, layout and other related areas. Most people don’t realize it, but there are nearly 20 different brochure folds used throughout the business world.
These options may seem overwhelming at times, and it’s important to keep your final template in mind from the moment it’s created. Going too far down a given rabbit-hole can move you far away from your original branding ideas, distracting from your central messages and calls to action. Instead, let our experts help you choose great fonts, colors and layout options to complement your primary goals in smart ways.
Use Great Visuals
When it comes to any and all visuals on your brochure, from logos to photos and various other icons, quality matters. Customers are far less likely to keep reading a shoddily-created product, and even less likely if said product also lacks clear connections between the visuals and the brand itself. Your color schemes should remain consistent, generally in coordination with your logo. When you lay your brochure flat without any folds, the entire thing should flow and appear cohesive.
Call to Action
A call to action is the element of your brochure (or any branding material) that moves your audience toward some action you want them to take. This isn’t always buying a product – sometimes it’s something as simple as visiting a website or calling a number for a free quote. You want to be direct and straightforward here, succinctly telling viewers why you want them to take this action, how it can benefit them, and how to do it quickly and easily. There should be a sense of urgency in play here as well – customers should feel like they need to take this action whenever possible.
Speak to Your Audience
The language of your brochure is vital. You should always be speaking to your target audience; a brochure for the pharmaceutical industry will read very differently than one for a bouncy-house company, for instance. Use targeted language that stays universal across all branded products, so customers develop a familiarity with industry terms.
For more on designing a great brochure, or to learn about any of our digital printing, offset printing or direct mail services, speak to the pros at Sun Print Solutions today.