Custom Sticker Printing Tips & Tricks
Custom sticker printing is a great way to boost your marketing efforts and increase brand awareness. But many companies use stickers in more utilitarian ways too, such as for labeling files, sending mass mailings and creating user-friendly archiving solutions.
Whatever your application, you can stretch your printing budget by giving some thought to your custom sticker design to make sure the shape, size and material best suit your purposes.
Choosing Materials for Custom Sticker Printing
Will your stickers be used for product packaging, name tags, mailing labels or guerilla marketing? Will they only be in use for a short time, or do you need them to last for years? Will they be subjected to the effects of the sun or changing weather conditions?
The materials you select should reflect how you need the final product to perform.
You can choose to have your stickers printed on sheets or rolls, using paper or card stock, vinyl, BOPP (biaxially oriented polypropylene), metallic materials, vellum, etc. The longer you need your stickers to last, the more durable the material you should choose for printing.
Choosing Your Custom Sticker Size & Shape
You can choose from a variety of standard sizes and shapes, such as round, oval, square or rectangular. Or you can choose whatever custom size and shape you prefer.
Kiss-cut and die-cut stickers allow you to select a truly customized shape for your sticker design. For example, you could have your design cut into the shape of your company’s logo — as opposed to printing your logo on a standard shape (oval, square, etc.) template.
Choosing a custom shape and size will increase the price of your sticker printing project, but depending on the quantity you plan to order, the additional cost may be nominal. If you choose to have your stickers printed in roll format, you can have them individually cut or take them on the roll.
Designing Your Custom Stickers for Printing
Once you decide on the material, size and shape for your sticker printing, it’s time to do the design.
This involves assembling the artwork you want to use, including any logos, fonts, graphics, etc. Ensure that your artwork has a high enough resolution to produce the desired result. Now is the time to choose your colors too. If you need an exact color match for your logo or service mark, talk to your printing company about using a Pantone color match ink.
You can also choose whether you want a glossy or matte finish, and add any particular coating you want, such as UV protection for stickers that will be used outdoors.
Sun Print Solutions offers a full range of digital and offset printing services, packaging printing, mailing and fulfillment. Contact us today to talk to one of our expert team members to learn more about how our custom sticker printing services can help you.