Creating Useful Infographics for Printed Materials
Within the world of visual marketing and advertising, the infographic is an invaluable tool. A way to present information and data that’s otherwise complex in a simple, clear format, infographics are use the brain’s ability to track simple visual patterns to summarize important details you want people to see.
At Sun Print Solutions, infographics are just one piece of how we’ll assist you with digital printing, direct mail and other related services. Whether you’re looking to print them on flyers, brochures, catalogs or virtually any medium you desire, we’ll help you with everything from design concepts to proper placement. Here are a few basic tips we can offer you on infographics, from start to finish.
Ease and Simplicity
As we noted above, the primary purpose of an infographic in any advertising medium is to convey information in simple, easy-to-digest ways. You want someone to be able to look at your infographic for a very short period of time and quickly understand exactly what it’s saying, including digesting the information and why it’s important to them.
One major area to consider here is one we in the industry would call “data overload.” This means what it sounds like – trying to pack too much info into a single graphic will overwhelm the reader, causing them to retain little or none of the information rather than all of it. A big factor here is the purpose of your flyer, brochure or other material: It may be necessary to show multiple infographics in certain cases, where in others you could use them as short summaries of longer pieces of data. Just remember that even the best infographics can be blunted in their usefulness if they’re overused.
Positioning and Placement
This is another area that will be heavily impacted by the other information included in the piece. If your infographic is being used as a summary of previous text, for instance, you’ll want to place it directly above or below the text in question.
In other cases, the infographic itself may be the central piece of information. In these cases, consider unique and primary placement areas. If you’re utilizing spreads or folds, make sure you factor in the fold or inner spine and avoid putting important graphics there.
Colors should be yet another tool in your toolbox that helps you present a clear, simple message to viewers. Whether this means sticking to company logo colors and designs or using color in savvy ways to highlight the most important pieces of information, it’s up to you to figure out how this fits in with the overall theme.
For more on using infographics as part of direct mail or other printed materials, or to learn about any of our digital printing or offset printing services, speak to the staff at Sun Print Solutions today.