BLOG

Creating Useful Infographics for Printed Materials

Within the world of visual marketing and advertising, the infographic is an invaluable tool. A way to present information and data that’s otherwise complex in a simple, clear format, infographics are use the brain’s ability to track simple visual patterns to summarize important details you want people to see. At Sun Print Solutions, infographics are just one piece of how we’ll assist you with digital printing, direct mail and other related services. Whether you’re looking to print them on flyers, brochures, catalogs or virtually any medium you desire, we’ll help you with everything from design concepts to proper placement. Here are a few basic tips we can offer you on infographics, from start to finish. useful infographics printed materials

Ease and Simplicity

As we noted above, the primary purpose of an infographic in any advertising medium is to convey information in simple, easy-to-digest ways. You want someone to be able to look at your infographic for a very short period of time and quickly understand exactly what it’s saying, including digesting the information and why it’s important to them. One major area to consider here is one we in the industry would call “data overload.” This means what it sounds like – trying to pack too much info into a single graphic will overwhelm the reader, causing them to retain little or none of the information rather than all of it. A big factor here is the purpose of your flyer, brochure or other material: It may be necessary to show multiple infographics in certain cases, where in others you could use them as short summaries of longer pieces of data. Just remember that even the best infographics can be blunted in their usefulness if they’re overused.

Positioning and Placement

This is another area that will be heavily impacted by the other information included in the piece. If your infographic is being used as a summary of previous text, for instance, you’ll want to place it directly above or below the text in question. In other cases, the infographic itself may be the central piece of information. In these cases, consider unique and primary placement areas. If you’re utilizing spreads or folds, make sure you factor in the fold or inner spine and avoid putting important graphics there.

Color Considerations

Colors should be yet another tool in your toolbox that helps you present a clear, simple message to viewers. Whether this means sticking to company logo colors and designs or using color in savvy ways to highlight the most important pieces of information, it’s up to you to figure out how this fits in with the overall theme. For more on using infographics as part of direct mail or other printed materials, or to learn about any of our digital printing or offset printing services, speak to the staff at Sun Print Solutions today.

Related Posts

Quick Turnaround Printing Solutions

When you need printing solutions in a hurry, look no further than Sun Print. We have several options for quick turnaround projects, including both offset and digital formats, binding, finishing and even variable data printing. Our responsive customer service ensures that you always know where your project is and how it’s going. When you need your…

Read More

Maximizing the Benefits of Printed Catalogs

With the rise of various online shopping and marketing tools, it’s understandable if you’ve assumed the printed catalog is on its way out in 2019. The truth might surprise you, then: The catalog is actually on the rise in recent years, and is becoming a hugely viable avenue for many business types. At Sun Print Solutions,…

Read More

Digital Packaging Printing Solutions for Small Businesses

If you believe that customized packaging printing is only possible for large companies with generous production budgets, you’re in for a delightful surprise. Today’s digital printing technology has made short-run packaging printing an affordable option for companies of all sizes. But if you’re a small business selling limited quantities of your products, this news will…

Read More

Let's get PERSONAL with your project.