Creating and Printing High-Quality Business Cards, Part 2
In part one of this two-part blog, we went over some of the reasons business cards are still a vital element of today’s modern business world. Even with many areas of this realm moving toward digital and online formats, the value of the in-person connection and a business card to drive it home remains a huge part of success.
At Sun Print Solutions, we provide digital printing services that allow for the creation of numerous project types, including business cards. In today’s part two, we’ll go over a few more practical areas of creating your business cards, including the kinds of paper you should use, the sizing formats that are common, and a few other important components to consider.
Business cards can be printed on a few different paper stock types, and you generally want to spend a tiny bit extra here if it means good quality – the price gaps really aren’t that large. We recommend premium paper formats, no matter if you’re going for an uncoated look or a silk or gloss paper format that will be a bit smoother.
In addition, you might consider luxury papers if you’re printing a limited number of cards. These can infuse various texture effects and finishes that will help your card stand out from others, both visually and to the touch.
There are three common sizes for business cards, all expressed using millimeters: 85 x 55, 90 x 50, and 90 x 55. Nearly all business cards you see today are available in one of these sizes.
However, there are rarer options available as well. Some people choose perfect square business cards, for instance, while others even go for a double-length card that can fold in half. We generally recommend keeping your card simple and to the point, but these additional options are good if you have more information you need to get across.
Just as important as size and paper type is how thick the card will be. Recall how you feel when someone hands you a wispy, floppy business card that crumples in your hand – you certainly don’t view them the same way as someone with a high-quality card.
When it comes to paper thickness, the measure used is GSM, or grams per square meter. We recommend a GSM minimum of 350 for business cards, with thicknesses ranging all the way up near 1,000 GSM or even higher for triple-thick cards.
We’d love to give you a standard cost for all business cards, but such a thing doesn’t really exist. Rather, the cost will depend on every variable we’ve discussed above, plus whether you’ve chosen to print on one or both sides of the card.
For more on printing business cards, or to learn about any of our offset printing or direct mail services, speak to the staff at Sun Print Solutions today.