Creating and Printing High-Quality Business Cards, Part 1
In today’s digital and online world, it’s important to remember that there are still several enormously vital areas of business and marketing that require real-life printing and ink. And while the components involved here can range up to extremely large printed products, one of the most common and most important items we’re talking about is also one of the smallest: The business card.
At Sun Print Solutions, our digital printing services are ideal for creating unique, personalized business cards of any type and design. Why are business cards still so important in today’s world, and how can you go about crafting yours so it stands out and brings you value? We’ll go over everything you need to know in this two-part blog.
First, Serious Impressions
We all know what they say about first impressions, and this theme extends to the business world in spades. And in many cases, a first impression will be defined by the lasting image people take away from it – which is often the business card you hand them before parting ways.
This moment can be more important to your success than you might have ever realized. When you present yourself professionally and seriously here, you project this same kind of image to your entire business and all your products or services. Leaving a lasting impression can be as simple as just standing out from others, whereas being unprepared or presenting a poor card can have the opposite effect.
Personal and Rarely Discarded
Because of their compact size and numerous storage options, business cards are fantastic as marketing and branding tools in large part because they’re almost never discarded or thrown out. They aren’t a single-use item, but rather will usually be viewed several times.
And in addition, they’re far more personal than other forms of marketing like email or various online methods, especially when combined with a personal interaction. Many people severely underrate the value of a handshake, a look in the eye and a few strong words of introduction, all of which are capped off with a professional reminder in the form of a business card.
Spreading Your Name
Business cards don’t sit stagnantly – they often move around offices and between colleagues or contacts. The better yours is and the more it stands out, the better your odds here.
Finally, business cards provide fantastic value to you in terms of what they return compared to what you spend. They’re incredibly affordable to produce in high quantities, and as we’ve gone over in this blog, they can provide outsized value compared to what they cost.
For more on why business cards are important, or to learn about how any of our digital printing or direct mail services can help you, speak to the pros at Sun Print Solutions today.