Common Uses of Printed Stickers for Businesses
If you’re looking for unique, off-the-beaten-path ways to help your business stand out, the pros at Sun Print Solutions are here to help. Using our digital printing solutions, which are responsive to your needs and can print virtually any image on virtually any medium, we can help you craft marketing and advertising pieces that drive your business forward.
One such medium that’s both memorable and cost-effective? Stickers and various similar smaller business labels. These will often be very minuscule and show just a logo or a small QR code, or they could be much larger self-adhesive graphics that you use in a variety of locations. Let’s go over some of the most common themes out there when it comes to using stickers to market your business or products.
Packaging and Branding
Perhaps the most common use of stickers within the business world is as part of your general branding when you send packages, letters or other mail correspondence. This is an inexpensive way to make sure your branding stays consistent across everything a customer sees from you, even if it’s just a small sticker with your company logo and perhaps contact information on it.
If you want to take things a little further, you can personalize these kinds of mailers as well. Use individualized labels or address forms, for instance, or other themes that will make customers truly feel like they’re cared for individually.
Other Non-Traditional Surfaces
While packaging uses might be the most common in this area, the area with the widest range of possibilities – it’s virtually endless, in fact – is actually other, non-traditional surfaces. Any location where customers or potential customers frequent is a candidate for such stickers, whether they’re on your laptop and case, on company vehicles in the form of bumper stickers, or even plastered throughout various parts of your office space. Stickers also function as professional quality labels for pharmaceutical containers and other package surfaces. The more visible you are in places where people go who might be interested in what you have to offer, the better your chances of finding new leads.
Gifts and Giveaways
Never underestimate the power of consumers’ desire for free items, even if said items are something as simple as a sticker. Even just offering these and other very small swag items for free in public areas or at booths will draw people to you, exposing them to both your branding and your services in general. And the more they spread your stickers and labels around, the more your branding is emphasized across every corner.
Many businesses use coordinated stickers as big parts of their marketing campaigns. They can be used in so many different ways, including infusing them with social media contests and activities.
For more on how to utilize stickers and other labels for your business, or to learn about any of our digital, direct mail or offset printing services, speak to the pros at Sun Print Solutions today.