Categories for Blog

Digital Printing and the Power of Color

Digital printing offers a variety of advantages, including quick turnaround and affordable cost, especially when you don’t need a large quantity. When you design your documents with color, you can enjoy even more advantages. Pigment has the ability to influence our emotions, cognitive function and even our purchasing decisions. So why should you be doing all of your digital…

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Digital Printing on Demand

The advent of digital printing on demand (print-on-demand, POD) revolutionized the publishing industry, but it has also been a game-changer for businesses. Based on the just-in-time philosophy – a strategy to improve efficiency and decrease waste – POD allows you to work with your digital printing company to optimize their response to your printing needs. Digital print on demand…

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Using Digital Printing to A/B Test Your Marketing Campaign

Did you know that digital printing can help you fine-tune a print marketing campaign before it’s launched, saving you money and improving response rates? You may believe that A/B testing exists only in the digital world but, thanks to today’s digital printing technology, now it exists in the print world as well. And it can…

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3 Fresh Ideas for Making an Impact with Direct Mailing

Even though direct mailing is back on top as an effective marketing strategy, you still can’t slack on your mailer design. Sure, recipients will read and respond to EDDM postcard and other pieces of flat collateral that you send them in the mail. But, if you are willing to add a little pizazz to your marketing…

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Choosing a New Printing Company? Ask These 3 Questions

If you’re in the market for a new printing company, prepare to be overwhelmed with options. It can be hard to make a choice, when most litho companies offer essentially the same services. The prices may vary a little from company to company; however, even pricing should remain fairly consistent across the board. To make this…

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Printing Services Help the Environment & Boost the Economy

Printing services, printing companies, lithographers – whatever you want to call companies that print things – have taken a bit of grief over the last decade from environmental advocates. The assertion is that paper is bad for the environment, that it’s deforesting Earth and that everyone wants to go digital anyway. But did you know…

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Digital Printing Solutions: Marketing with EDDM Postcards

Digital printing technology provides a simple and cost-effective marketing solution that can be a game changer for any business: EDDM postcards. EDDM is the Every Door Direct Mail® program offered by the U.S. Postal Service (USPS). When your digital printing company teams up with the USPS to get the word out about your business, you can…

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Offset Printing Services for Realtors®

For Realtors®, offset printing services provide a high-quality, cost-effective solution to many of the most common real estate printing needs. In fact, these services provide a unique opportunity to maximize your marketing budget and create highly effective advertising campaigns for your most important listings. Offset printing is also invaluable for general marketing and building brand awareness, offering both simplicity…

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Use a Political Printing & Mailing Service to Get Results

A political printing and mailing service can help you rally your supporters to get the results you need. Whether your campaign goals are to raise money, get elected to office or raise interest in a specific cause, consider putting premium printed political supplies to work for you. Political Campaign Printing Services Your political campaign materials…

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Personalized Packaging Printing Makes Your Products Shine

In a market teeming with competition, personalized packaging printing is a unique way to make your business stand out from your competitors. Have you been packing and shipping your products the same way for years, or even decades? If so, it’s time to set aside your old notions about what the packaging and shipping process…

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