Booklet Printing Options & Considerations
Booklet printing can be a challenge if you aren’t familiar with the process, or if you make the wrong choices in design and distribution. With a little guidance and input from your printing company, however, you will find it simple and cost-effective.
Our customers use booklet printing for everything from product catalogs and annual reports to training manuals and entertainment programs. You can design this versatile tool in an array of sizes and layouts, depending on its intended purpose.
Booklet Printing Layout, Size & Design
To choose the best size for your booklet printing project, consider how they will be used. For annual reports and training manuals, you can safely assume that the reader will likely be sitting at a desk or conference table, and able to comfortably open and read a larger format catalog. On the other hand, if you are designing an insert for an audio CD, you will have to adapt your layout to fit that defined size.
When planning your layout, ensure that your fonts and visual elements are large enough for your audience to read easily. The last thing you want is for the user to need a magnifying glass to read your figures.
Finally, beware of the creep. Creep is a term that printing companies use to describe the way text and images can shift on the page, due to the binding process used to put the booklets together. In the simplest terms, the pages toward the center of the booklet have a smaller margin on the outside edges. If you aren’t careful when doing your layout, some of your pages could get cut off.
Paper Stock Options for Booklet Printing
Choose your paper stock based on the desired life span of the booklets and how much use you expect them to get. Most patrons of the arts read through a program once or twice and maybe tuck it away as a memento. On the other hand, a company phone directory or another type of reference document could see use almost daily.
Keep in mind that lighter paper stock, although slightly less durable than heavier options, will result in a thinner — and less expensive — booklet. Most customers choose thinner paper stock unless they plan to use them for marketing, presentations or other formal settings where image matters.
Booklet Printing, Personalization & Distribution
Depending on what you plan to do with your booklets once they’re completed, you can enlist the help of your local printing company for the distribution phase.
If you’re planning to mail catalogs to prospects and past customers, for example, you might want to consider using a direct mail printing approach. Using digital printing technology, we can customize the front and back cover for each recipient, including their mailing address and even a customized message.
We can also handle the mailing task for you, cutting your workload and getting your catalog into your audience’s hands even faster.
Sun Print Solutions offers an impressive suite of digital and offset printing services, packaging printing and fulfillment. Contact us today to learn more about how we can help you get your message out with our affordable booklet printing and direct mail services.