Digital printing provides a wealth of solutions for businesses, groups and organizations of all types. But as more consumers become concerned with their carbon footprint and the fragility of the environment, we often get questions about the environmental impact of both digital and offset printing. If you had to choose digital printing, offset printing or sending a document in electronic format,…

When doing graphic design for offset printing, you can never underestimate the power of leveraging white space. White space (sometimes called whitespace or negative space) is a specific type of graphic design element that is important for several reasons. When you use it wisely, white space helps to ensure that your offset printing — whether it’s a catalog, brochure, collateral or marketing piece — engages…

Selecting the right binding type for your project depends on how large the booklet is, your budget and the purpose of the print job. Your local printing company can assist you in selecting the approach that matches your needs most closely. When Do You Need Binding for Your Printing Projects? Most customers seek printing binding under…

Today, many printing companies offer fulfillment services for businesses that require kitting, packaging and shipping. If you regularly package and ship multiple items, including collateral or other printed materials that require picking, collating or grouping into a specific configuration (or multiple configurations), these services could provide a variety of cost-effective benefits. What Are Kitting and Fulfillment? When used by printing companies, the term fulfillment refers…

Offset printing offers so many creative options for making your printed materials unique, but perhaps none as impressive as foil stamping. Used alone or in combination with embossing, you can create a virtually limitless array of effects. Today, printing companies use two methods to achieve this, known as hot and cold foil stamping. You can…

Right or wrong, product packaging strongly influences consumer purchasing decisions. You can design the best widget known to man, but unless your packaging speaks to your target prospects, you may never capture a ready and willing market. Effective package design conveys your product’s unique message through a variety of visual elements designed to evoke an emotional…

For marketing to businesses, brochure printing, design and quality remain remarkably influential today. While many marketing artifacts and techniques have crossed over into the digital world, the B2B marketing sector has kept one foot (or at least a few toes) firmly planted in traditional, printed items.   Among those, brochures have the greatest impact on brand…

If you aren’t using a local printing company for your digital and offset printing, it’s time to reconsider your choice. As more and more offshore printers have begun national ad campaigns in the U.S., companies have started to send their printing projects overseas. The worst part is that you may not even realize that you’re…

Offset printing is a high-quality and cost-effective way to print posters — as long as you need a large quantity. Mass-produced posters have been around since the invention of lithography in the 1790s. By the 1830s, printing companies were cranking out full-color posters, to the delight of marketing-minded Americans. Two centuries later, this communication medium is stronger than ever.…

The goal of digital printing is to reproduce a document in a way that creates a facsimile the original. Today, a reasonable facsimile isn’t enough. The digital printing output must be a precise representation of your document. But because graphic designers, illustrators, photographers and other digital media creators have so many options for generating documents today, commercial…

Direct mail printing is a highly effective — and economical — way to contact qualified prospects. Consumers respond well to mailers that use photographs, especially those that depict your products and people using them. The right images will improve the effectiveness of your direct mail campaign. Choose the wrong images, however, and you could be…

The difference between spot color and process color may not seem like the most exciting topic, but it’s an important thing to know when you have a printing project that you need to look just right! You’ll want to make sure you prepare your image file properly. At Sun Print Solutions, we use these two…