Direct mail printing is a highly effective — and economical — way to contact qualified prospects. Consumers respond well to mailers that use photographs, especially those that depict your products and people using them. The right images will improve the effectiveness of your direct mail campaign. Choose the wrong images, however, and you could be…
Benefits And Examples Of Quality Business Stationery
At Sun Print Solutions, we’d like to think we know a thing or two about the world of paper. While our digital printing solutions offer printing for a variety of possible mediums, paper printing remains one of the most common printing formats for a variety of business needs.
This is such an important area, in fact, that it has its own designation: Business Stationery.
There are several areas within a given business operation that benefit from having quality stationery present, including multiple types that will come with pre-printed watermarks or other services we can provide. Here’s everything you need to know about business stationery, from its definition and examples to ways it benefits a good business.
Business stationery Definition and Examples
Business stationery can be a wide-ranging term, one that describes a variety of business-related pieces and branded documents that many businesses need on a day-to-day basis.
Here are a few examples of business stationery products:
- Business cards
- Letterhead paper
- Compliment slips
- Appointment cards
Not only should a prominent business have each of these areas covered in some format, but they should also be standardized in as many ways as possible. Utilize high-quality paper, that is uniform in color, weight, and letterhead.
Benefits of Creating Business Stationery Products
There are plenty of benefits to creating business stationery products, but the three main points that benefit our customers most are brand consistency, improving professional status, and building their network or strengthening key business relationships.
Fonts and branding efforts should be consistent across all business stationery – these are fantastic opportunities to present yourself as a business to anyone who may come into contact with them.
Make sure your business cards, letterheads, envelopes, and even invoices follow your branded guidelines to ensure your company is consistently represented in all print formats.
Ask anyone experienced in the business world, and they’ll tell you just how vital first impressions are. Making a strong impression on customers, business partners and many other groups can often make a huge difference – and items of business stationery play a big role here.
Think about your mental response if someone in your industry attempting to do business with you presented you with a weak, poorly-designed business card. Wouldn’t you consider this a sign of what to expect from them in several other areas?
Many in the business world would, and this theme applies to every business stationery product.
Maintaining strong, consistent stationery will give a great impression and make you look professional.
Relationships and Networking
Down related lines, quality stationery is very helpful for building relationships and networking. Business cards are a top example here, but there are plenty of opportunities for other mediums as well.
Customers who receive communication on quality letterhead-printed stationery, for instance, will naturally view the company they’re dealing with as professional and classy, a perception that will often drive further business your way. Word spreads quickly in the business world, and if you combine professional stationery with high-quality services, it’s sure to get out.
Let the Sun Print Solutions Team Help
For more on why business stationery is so important, or to learn about any of our direct mail, digital printing, or offset printing company services, contact the pros at Sun Print Solutions today.