Are Your Holiday Catalogs Ready to Go?
It’s almost holiday catalog season.
If you’re like most people, you love getting colorful and festive holiday catalogs in the mail, from all your favorite companies and ones you’ve never heard of before.
If you use a catalog in your business (or if you would like to) now is the time to get it ready. You want it in your prospects’ hot little hands on Thanksgiving weekend, if not before. And, if you use a little creativity – and a little help from your full-service printing company – you can bump your sales up even more this holiday season.
Are Holiday Catalogs Still a Thing?
Holiday catalogs are not only still a thing, but they are rapidly becoming THE thing again.
The growing popularity of online shopping has not daunted the effectiveness of catalogs. In fact, catalogs help to boost online sales, especially during the holidays. The primary reason for this is that most holiday shoppers have no idea what to buy friends and family.
So, when that catalog shows up in the mail, they thumb through until they find the perfect gift, then hop online to make their purchase.
Boost Sales with Variable Data Printing for Holiday Catalogs
You can turn your standard catalog into a holiday sales machine with variable data printing.
Simply redesign your cover with a festive theme. Next, pull or purchase mailing for targeted prospects – but don’t forget about your existing customer database! Provide your printing company with the artwork and data files and they do the rest.
Variable data printing allows you to customize each catalog with a personal message to the recipient. To get the most bang for your buck, make sure you personalize more than just their name.
For example, if a past customer ordered a specific product from you last year, add a note with a discount code for purchasing that item again or recommend another product for them, based on their purchasing history.
Save Money with Online Holiday Catalogs and EDDM
EDDM®, or Every Door Direct Mail, is the brainchild of the USPS, designed to help businesses affordably market by mail.
EDDM is primarily for sending “flats” such as large-format postcards. You can design a holiday-themed mailer inviting recipients to view your online holiday catalog or request to have one sent to them.
Offer recipients a QR code for each option, along with options to send their request by text, by phone, by email and webform. Include teasers of two or three of your best products and – here’s the important part – offer recipients something of value when they purchase. You could give them a free gift with a minimum order, a discount code or some other promotional item that fits your business model.
Your printing company can handle the entire EDDM process for you, so all you have to do is sit back and wait for the orders to roll in.
Would you like more ideas for increasing your end-of-year sales using holiday catalogs and direct mail marketing? Call Sun Print Solutions today.