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Packaging Design to Target Your Prospects & Demographics

Packaging design can make or break a product — even a great product — because your prospects can’t become customers if they never make that first purchase. Identifying your target market is critical for designing the right packaging. This helps you communicate critical information about your brand, consciously and subconsciously. Send the right message, and you’ll be well on…

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How Kitting & Fulfillment Services Can Benefit Your Business

Sun Print Solutions’ kitting and fulfillment services can save your business time and money, whether yours is a small business or a national corporation. If you aren’t taking advantage of these value-added printing company services — or if you aren’t exactly sure what they even are — you might want to pull up a chair and lend an ear. What…

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Promotional Calendar Printing Ideas for 2019

Do you have your 2019 promotional calendar ready for printing? You might think it’s too soon, but it’s not. Calendars are a time-tested method of marketing and promotion, ensuring that your information stays front and center in your customers’ and prospects’ line of sight. Even in today’s high-tech world, research tells us that the average number of…

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Using Your Printing Company for Signage

Did you know that your local printing company can assist you with many of your signage needs? You’ll need a sign fabricator to handle your large, outdoor and display signage needs, but for banners, vinyl signs, in-store displays, trade show booths and much more, look no further than Sun Print Solutions. For more than seven…

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Digital Printing & Promotional Products: A Perfect Marketing Match

Digital printing technology has revolutionized the promotional products industry, allowing businesses and organizations of all sizes to take advantage of this powerful marketing tool. You might be surprised by just how effective promotional products are. Digital printing technology allows us to imprint your logo and message on a variety of surfaces. But the best part…

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Using a Local Printing Company to Self-Publish

Your local printing company can be a powerful asset if you’ve written a book. Many burgeoning authors believe that they must stick to digital publishing because hard-copy book-printing costs are too onerous. That’s not true today, thanks to technology and value-added services provided by your local printing company. In fact, you have multiple options for printing your…

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Offset Printing for Fine Art: Serigraph, Lithograph & Giclee

You have a wide array of offset printing methods to choose from today if you’re making fine art prints. Traditionally, artists had to decide whether they wanted to reproduce their work using serigraph, lithograph or giclee styles of printing. These terms can be confusing to anyone who isn’t intimately familiar with the fine art printing industry. Consequently,…

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Combining Offset & Digital Printing for Personalization

Choosing between offset and digital printing can sometimes pose a dilemma. Offset printing is more cost-effective for bigger print jobs — substantially so for large runs — but digital printing gives you the ability to customize and personalize each piece for its intended recipient. What if you didn’t have to choose? When you combine digital and offset printing for the same…

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Printed Catalogs Are Making a Comeback

Do you use printed catalogs, or has your company abandoned this platform and gone digital? Many companies have, believing that printed catalogs are relics. But like personalized direct mail campaigns and other seemingly old-school marketing platforms, the catalog is making a strong comeback. Printed Catalogs Are the Antidote for Digital Overload Most information comes to us today…

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Digital Printing On-Demand: How to Leverage Personalization

One of the primary advantages of digital printing is that today’s revolutionary technology allows you to order print jobs on demand and personalize them to your needs. Rather than order a large run of a particular item, why not just order it when you need it? That way you don’t have to store boxes of printed materials and scramble to find them when you need them. Even…

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Offset Printing Quality Issues: Hickeys, Ghosting & Picking (Oh My!)

In offset printing, quality is an ever-present concern, both for the printing company and the customer. Some defects and problems occur due to the customer’s choice of paper stock or ink while others relate to problems in the design of the artwork. In many other cases, however, quality issues arise due to a problem in the…

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What a Union Printing Company Means to You — Our Customer

As a proud union printing company since 1941, Sun Print Solutions delivers exceptional value to its customers. In fact, our company has the distinction of being the only union printer in Utah. You may have noticed the union label — fondly called “the bug” in our industry — on some of our work. When you see the bug, as long as…

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