Archives

Using a Local Printing Company to Self-Publish

Your local printing company can be a powerful asset if you’ve written a book. Many burgeoning authors believe that they must stick to digital publishing because hard-copy book-printing costs are too onerous. That’s not true today, thanks to technology and value-added services provided by your local printing company. In fact, you have multiple options for printing your…

Read More

Offset Printing for Fine Art: Serigraph, Lithograph & Giclee

You have a wide array of offset printing methods to choose from today if you’re making fine art prints. Traditionally, artists had to decide whether they wanted to reproduce their work using serigraph, lithograph or giclee styles of printing. These terms can be confusing to anyone who isn’t intimately familiar with the fine art printing industry. Consequently,…

Read More

Combining Offset & Digital Printing for Personalization

Choosing between offset and digital printing can sometimes pose a dilemma. Offset printing is more cost-effective for bigger print jobs — substantially so for large runs — but digital printing gives you the ability to customize and personalize each piece for its intended recipient. What if you didn’t have to choose? When you combine digital and offset printing for the same…

Read More

Printed Catalogs Are Making a Comeback

Do you use printed catalogs, or has your company abandoned this platform and gone digital? Many companies have, believing that printed catalogs are relics. But like personalized direct mail campaigns and other seemingly old-school marketing platforms, the catalog is making a strong comeback. Printed Catalogs Are the Antidote for Digital Overload Most information comes to us today…

Read More