Value of Greeting Cards in Direct Mail Campaigns

Within many areas of the modern world, including both personal and business sectors, greeting cards have become a staple of everyday life. Many people send greeting cards dozens of times a year, whether for seasonal celebrations, birthdays, special events or a variety of other purposes. At Sun Print Solutions, our digital printing and direct mail services make crafting your very own personalized, customized greeting cards a breeze. And as it turns out, the massive saturation of greeting cards into our daily lives has actually muted their use within direct mail campaigns and other marketing efforts – let’s look at how greeting cards can still be a huge part of these efforts, plus some basic tips for crafting strong greeting cards.

Caring and Relationships

The primary benefit of greeting cards within a marketing campaign is the way they showcase caring to customers and potential customers. Particularly when these greeting cards are personalized and customized, as we’ll get into below, they help foster individual relationships that you want to build with people. When people receive greeting cards they weren’t expecting, they’ll be both happy and appreciative. If they’re already aware of your brand, their loyalty to it will be bolstered. If they aren’t, you’ve just made a great first impression that will draw many toward learning more about who you are and what you do.

Segmenting and Customization

As we’ve noted a couple times here, our digital printing services allow you to customize greeting cards and other materials to your heart’s delight. There’s virtually no element of personalization we can’t achieve for you, whether we’re talking about card material, original artwork you upload, business logos, ink types or a variety of other asks. You can even choose custom folding options and professional matte or gloss finishes. With these options at your disposal, you can segment your audience with extreme care. You can break up customer groups based on a number of different demographics, targeting certain designs or messaging formats to various subgroups. Rather than just sending the same generic card to every one of your clients, these options allow you to add a far more personal touch, one that’s sure to increase your conversion rate.

Seasonal Campaigns

One of the top uses of greeting cards within the direct mail sphere is during seasonal campaigns. Many businesses go all-out during the winter holidays, for instance, while others may focus on different parts of the year that coordinate with product releases or limited-time offers. Coordinating these campaigns with popular seasonal periods is a great way to raise your brand awareness while showing prospective clients how you differ from the competition. For more on how greeting cards can benefit your direct mail campaigns, or to learn about any of our digital or offset printing services, speak to the staff at Sun Print Solutions today.