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Offset or Digital Printing? The Choice Is Yours

Should you select offset or digital printing technology for your project?

Ultimately, the choice is yours, but one option may be better than another depending on the specifications of your project.

Offset or Digital Printing The Choice Is Yours

Why Choose Offset Printing?

If you’re printing a large quantity, you should probably choose offset printing because your per-item cost will decrease substantially the more you order — as long as you’re not in a rush.

Offset generally produces a higher-quality result and offers ink color options that may not be available with digital technology, including Pantone® color matching and metallic variations.

Depending on the equipment they use at your local printing company, you may also need to choose offset printing for larger-format items, such as posters and signage.

Why Choose Digital Printing?

Digital printing is ideal for smaller projects and anything you need to have done quickly. And with today’s advanced technology, you can get a high-quality result as long as your original design files use high-resolution images and appropriate layouts.

Choose digital when you need to print on non-paper items, such as you might see in promotional products and product packaging.

One of the most valuable aspects of digital printing is the ability to use variable data for customization. This allows you to literally modify each printed item in your project. For example, you can produce mailers, each of which has the recipient’s name, address and any customized message you would like to include printed directly on the page.

Talk to Your Local Printing Company for Advice

Ultimately, if you aren’t sure whether digital or offset printing is better for your project, talk to your local printing company. They’re experts in their industry and they can help you weigh the pros and cons of each option.

They can also tell you, based on their workload, how quickly they can turn around your project and what your estimated costs may be.

For more than seven decades, the Sun Print Solutions team has assisted clients with all their printing needs. We are a proud union print shop based in Utah, but we work with customers across the United States. In addition to offset and digital printing, we offer a variety of value-added services designed to save you time and money. Contact us today to learn more about how we can assist you, and for any help, you may need regarding offset and digital printing projects.

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