Making Your Direct Mail Stand Out

In a majority of cases, advertising materials across virtually all mediums serve as a prospective customer’s first impression of your business. Whether you’re using online options, direct mail or something in between, you’re looking to make a strong impact that will be viewed in a positive light.

At Sun Print Solutions, we’re here to help however we can. Our direct mail printing services can assist you with everything from digitally printing materials to directly mailing them to your target recipients, with unlimited customization available. Our experienced design professionals can show you how to achieve a print mail format that’s sure to draw eyes and represent you positively – here are some broad thematic tips we can offer in this area.

making direct mail stand out

Speak to Your Customers

The most important factor in designing your print materials is understanding the desires of your audience. This can be both a broad and narrow theme – you can utilize general trends based on your available demographics, but it’s also great to look to as much personalization as you can wherever possible.

Your ability to balance things here often comes down to the data you have available. The more you know about the things your common customers like and dislike, what they’re likely to share with their friends, and what kinds of marketing techniques they’re likely to respond to, the better. Maybe a certain demographic of yours is too busy for much more than a simple postcard, but others could be more responsive to a more detailed brochure. This is just a very simple example of how you can dig into customer information to dictate how your direct mail pieces look.

Stay Consistent

As you utilize different themes and formats within print marketing areas, be sure to keep a consistent voice throughout. All materials should contain common branding elements, including logos, catchphrases and similar information. Ask yourself these questions: If someone put all your different direct mail pieces on a table next to each other, would they look like they all belong to the same brand? Will they help customers recall previous successful branding efforts? If so, you’re on the right track.

Use the Space

Across all marketing and outreach platforms, space is a vital consideration. You don’t have to be a graphic design professional to understand that keeping things visually appealing is important, and utilizing the space properly is big here.

It’s important to think of your print mail offerings as a tasty appetizer before a great meal. You want to give customers a taste of what you can offer, but draw them in so they want more. Once you get them to take action and make contact with you, your print materials have done their job. For this reason, keep things simple from a space perspective – don’t overwhelm with too much text or complicated images. Capture their attention, then move on.

Count on the Pros

You didn’t start your business to become a graphic design professional – you have a job to do, after all, and that’s where professionals like Sun Print Solutions come into play. Our professionals are dedicated to the kinds of design tasks you and your staff simply might not have, and we can offer you print materials that will present a strong image for your brand. Prospective customers can absolutely tell the difference between amateur work and a professional job, and this can make the difference between them engaging with your direct mail and simply ignoring it.

For more on tips for creating memorable direct mail pieces, or to learn about any of our digital printing services, speak to the pros at Sun Print Solutions today.

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