Digital Packaging Printing Solutions for Small Businesses

If you believe that customized packaging printing is only possible for large companies with generous production budgets, you’re in for a delightful surprise. Today’s digital printing technology has made short-run packaging printing an affordable option for companies of all sizes. But if you’re a small business selling limited quantities of your products, this news will have a significant effect on your ability to establish your brand.

How the Marketing Mix Affects Sales & Packaging

For decades, business analysts espoused the theory that most of a given company’s sales can be attributed to a small subsection of its customers. The complementary theory to this one is that most of a company’s sales are attributed to a limited number of their products. In other words, if you offer 10 different products, most of your sales will come from one or two of those products. Today, however, that marketing mix model is changing rapidly. Advanced technology now provides small businesses with resources that were previously only available to larger companies, allowing entrepreneurs to carve out a bigger piece of their market. What this means for you is that you can sell fewer units of any of your products without incurring proportionately higher costs. Short-run packaging printing is a perfect example of this phenomenon.

How Digital Printing Makes Short-Run Packaging Printing Possible

To illustrate this point, let’s look at an example. A small Utah business that sells boutique fragrance and personal care products such as soy candles, lotions, perfumes and shampoos may believe that they can’t afford customized packaging solutions. This perception is understandable, based on an outdated model of packaging printing wherein a company would have to order hundreds or even thousands of units of packaging to make the service affordable. Today, however, digital packaging printing technology allows our example company to order a limited printing run of their packaging for the same per-unit cost as a much larger run.

How Can Short-Run Digital Packaging Printing Help You?

Using digital packaging printing services from Sun Print Solutions allows you to brand your business and your products as effectively as even the largest national brands. We can assist you with designing a packaging solution that sets you apart from your competition. Your product’s package can be whatever you need or want it to be, including boxes, bags, wraps, sleeves, bottles, jars — or a combination thereof. We can print directly onto most materials and we can design and produce custom labels, stickers or foil seals to add another customized dimension to your product’s package. If you want even more assistance with expanding your product’s reach, consider using our fulfillment services. This means that, when you have an order to fill for a customer, you simply give us the details and we take it from there. We can print the packaging, assemble the order and ship directly to your customer from our fulfillment center.

What could be simpler than that?

At Sun Print Solutions, we utilize the most sophisticated technology for creating and producing truly customized packing solutions for our customers. Contact us today to learn more about how we can help you achieve your business goals using our customized digital packaging printing solutions.