BLOG

Creating Useful Infographics for Printed Materials

Within the world of visual marketing and advertising, the infographic is an invaluable tool. A way to present information and data that’s otherwise complex in a simple, clear format, infographics are use the brain’s ability to track simple visual patterns to summarize important details you want people to see. At Sun Print Solutions, infographics are just one piece of how we’ll assist you with digital printing, direct mail and other related services. Whether you’re looking to print them on flyers, brochures, catalogs or virtually any medium you desire, we’ll help you with everything from design concepts to proper placement. Here are a few basic tips we can offer you on infographics, from start to finish. useful infographics printed materials

Ease and Simplicity

As we noted above, the primary purpose of an infographic in any advertising medium is to convey information in simple, easy-to-digest ways. You want someone to be able to look at your infographic for a very short period of time and quickly understand exactly what it’s saying, including digesting the information and why it’s important to them. One major area to consider here is one we in the industry would call “data overload.” This means what it sounds like – trying to pack too much info into a single graphic will overwhelm the reader, causing them to retain little or none of the information rather than all of it. A big factor here is the purpose of your flyer, brochure or other material: It may be necessary to show multiple infographics in certain cases, where in others you could use them as short summaries of longer pieces of data. Just remember that even the best infographics can be blunted in their usefulness if they’re overused.

Positioning and Placement

This is another area that will be heavily impacted by the other information included in the piece. If your infographic is being used as a summary of previous text, for instance, you’ll want to place it directly above or below the text in question. In other cases, the infographic itself may be the central piece of information. In these cases, consider unique and primary placement areas. If you’re utilizing spreads or folds, make sure you factor in the fold or inner spine and avoid putting important graphics there.

Color Considerations

Colors should be yet another tool in your toolbox that helps you present a clear, simple message to viewers. Whether this means sticking to company logo colors and designs or using color in savvy ways to highlight the most important pieces of information, it’s up to you to figure out how this fits in with the overall theme. For more on using infographics as part of direct mail or other printed materials, or to learn about any of our digital printing or offset printing services, speak to the staff at Sun Print Solutions today.

Related Posts

Using All Five Senses in Direct Mail Pieces

Did you realize that on a daily basis, the average consumer is hit by a barrage of over 3,000 different advertisements and messages? You probably don’t notice even a fraction of these consciously, and this is because your brain has built up subconscious barriers to keep itself from this kind of constant distraction. At Sun…

Read More

Steps for Updating Mailer Customer Lists

At Sun Print Solutions, some of our most common and largest customers are various retailers or other businesses who regularly send out mailers with large client lists. Our direct mail and similar printing services are perfect for these kinds of entities, who may have dozens of campaigns a year targeted to various demographics. One of…

Read More

Offset Printing Design: The Importance of White Space

When doing graphic design for offset printing, you can never underestimate the power of leveraging white space. White space (sometimes called whitespace or negative space) is a specific type of graphic design element that is important for several reasons. When you use it wisely, white space helps to ensure that your offset printing — whether it’s a catalog, brochure, collateral or marketing piece — engages…

Read More

Let's get PERSONAL with your project.