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Value of Greeting Cards in Direct Mail Campaigns

Within many areas of the modern world, including both personal and business sectors, greeting cards have become a staple of everyday life. Many people send greeting cards dozens of times a year, whether for seasonal celebrations, birthdays, special events or a variety of other purposes. At Sun Print Solutions, our digital printing and direct mail…

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Value and Benefits of Printed Poster Materials

There’s still plenty of space for traditionally printed materials within today’s modern and online world, and a great example here is poster advertising. Posters are perfect for highlighting elements of a business or brand in large formats, including those seen from vehicles and in other street areas, and many businesses do extremely well with this…

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Creating Useful Infographics for Printed Materials

Within the world of visual marketing and advertising, the infographic is an invaluable tool. A way to present information and data that’s otherwise complex in a simple, clear format, infographics are use the brain’s ability to track simple visual patterns to summarize important details you want people to see. At Sun Print Solutions, infographics are…

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Brain Research Shows Strong Impact of Direct Mail

For those looking for effective forms of marketing, involving multiple mediums and avenues is the name of the game. Rather than concentrating all your efforts on just one format, spreading out to several helps you cover various demographics and customer bases. At Sun Print Solutions, we never let our clients forget how important it is…

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Important Qualities of Variable Data Printing

At Sun Print Solutions, the answer we give when customers ask what their most effective and cost-friendly way is to produce a high-quality short printing run is our digital printing services. Perfect for a huge variety of needs and images, our digital printing formats can be used on virtually any surface you can conceive of.…

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Common Uses of Printed Stickers for Businesses

If you’re looking for unique, off-the-beaten-path ways to help your business stand out, the pros at Sun Print Solutions are here to help. Using our digital printing solutions, which are responsive to your needs and can print virtually any image on virtually any medium, we can help you craft marketing and advertising pieces that drive…

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Using All Five Senses in Direct Mail Pieces

Did you realize that on a daily basis, the average consumer is hit by a barrage of over 3,000 different advertisements and messages? You probably don’t notice even a fraction of these consciously, and this is because your brain has built up subconscious barriers to keep itself from this kind of constant distraction. At Sun…

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Maximizing the Benefits of Printed Catalogs

With the rise of various online shopping and marketing tools, it’s understandable if you’ve assumed the printed catalog is on its way out in 2019. The truth might surprise you, then: The catalog is actually on the rise in recent years, and is becoming a hugely viable avenue for many business types. At Sun Print Solutions,…

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Creative Direct Mail Envelope Themes, Part 2

In part one of this two-part blog, we went over some of the themes you can use when looking to stand out from the direct mail competition through the use of creative envelopes. This is just one of several ways you can differentiate yourself, but it’s one too many companies in this sphere do not…

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Creative Direct Mail Envelope Themes, Part 1

While some portion of the advertising and marketing world has become computerized and operates online, the very best companies infuse these efforts with traditional ones like direct mail campaigns. But as technology has improved in this area as well over recent years and options have increased for every direct mail company out there, it’s become…

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Steps for Updating Mailer Customer Lists

At Sun Print Solutions, some of our most common and largest customers are various retailers or other businesses who regularly send out mailers with large client lists. Our direct mail and similar printing services are perfect for these kinds of entities, who may have dozens of campaigns a year targeted to various demographics. One of…

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Tactics for Personalizing Direct Mail

Among the numerous benefits offered by our digital printing services at Sun Print Solutions, personalization regularly stands out. The ability to send personalized printed pieces to various audiences across several mediums is huge for many marketing and branding efforts, often the key factor that differentiates you from the competition. You may not have even thought…

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