Blog

Packaging Printing: How to Choose the Right Fonts 

In packaging printing — just like any type of marketing or promotion — appearances matter. Today, a product’s packaging can make or break its sales success. With so much competition in the marketplace, you can put out a stellar product, but ...

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Boost Your Direct Mail ROI with These 4 Tips

Today, using direct mail for marketing and promotion is more successful than it’s been in decades.  In fact, direct mail has pulled ahead of many digital marketing strategies, as many prospects and customers have become numb to the dozens (or hun ...

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Using a Local Printing Company to Self-Publish

Your local printing company can be a powerful asset if you’ve written a book. Many burgeoning authors believe that they must stick to digital publishing because hard-copy book-printing costs are too onerous. That’s not true today, thanks to techn ...

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Offset Printing for Fine Art: Serigraph, Lithograph & Giclee

You have a wide array of offset printing methods to choose from today if you’re making fine art prints. Traditionally, artists had to decide whether they wanted to reproduce their work using serigraph, lithograph or giclee styles of printing. The ...

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Combining Offset & Digital Printing for Personalization

Choosing between offset and digital printing can sometimes pose a dilemma. Offset printing is more cost-effective for bigger print jobs — substantially so for large runs — but digital printing gives you the ability to customize and personaliz ...

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