Blog

Boost Your Direct Mail ROI with These 4 Tips

Today, using direct mail for marketing and promotion is more successful than it’s been in decades.  In fact, direct mail has pulled ahead of many digital marketing strategies, as many prospects and customers have become numb to the dozens (or hun ...

Read More
Using a Local Printing Company to Self-Publish

Your local printing company can be a powerful asset if you’ve written a book. Many burgeoning authors believe that they must stick to digital publishing because hard-copy book-printing costs are too onerous. That’s not true today, thanks to techn ...

Read More
Offset Printing for Fine Art: Serigraph, Lithograph & Giclee

You have a wide array of offset printing methods to choose from today if you’re making fine art prints. Traditionally, artists had to decide whether they wanted to reproduce their work using serigraph, lithograph or giclee styles of printing. The ...

Read More
Combining Offset & Digital Printing for Personalization

Choosing between offset and digital printing can sometimes pose a dilemma. Offset printing is more cost-effective for bigger print jobs — substantially so for large runs — but digital printing gives you the ability to customize and personaliz ...

Read More
Printed Catalogs Are Making a Comeback

Do you use printed catalogs, or has your company abandoned this platform and gone digital? Many companies have, believing that printed catalogs are relics. But like personalized direct mail campaigns and other seemingly old-school marketing platform ...

Read More