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Decoding the Power of Direct Mail: Insights from USPS Generational Research

In a digital age where our inboxes overflow and screens dominate our attention, it’s easy to overlook the enduring impact of traditional mail. However, a report from the USPS sheds light on the remarkable resilience and effectiveness of direct mail across generations.  Let’s delve into the key takeaways from the this Generational Research Report, uncovering…

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The Dynamic Role of Product Packaging in Branding, Engagement, and Market Dominance

In the fast-paced world of e-commerce, success goes beyond the digital storefront. The unassuming hero, often overlooked but crucial, is the product packaging. As a business owner, understanding the significance of packaging is essential to creating a lasting impression, ensuring product safety, and standing out in a competitive market.    The numbers speak volumes about the…

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Unlocking Engagement in the Age of Digital Fatigue: The Power of Envelopes

Transforming Ordinary Mail into Memorable Brand Experiences Every day we are inundated with countless notifications, emails, and messages — each vying for our attention with flashy subject lines promising content worthy of our time. This digital overload has results in many emails going unread and notifications ignored. When the email isn’t opened, the offer is…

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Why Brands Should Consider Custom Boxes for Corporate Gift Giving

Each year, networking galas bring together top influencers and creators from various platforms. With the internet’s crème de la crème often in attendance, these events are a golden chance for businesses to connect directly, without the typical distractions of speeches or numerous competing brands. One such event featured a “Black Pearl” theme, which took inspiration…

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From Digital to Tangible: The Resurgence of Printed Catalogs

Print catalogs are making a comeback. You might be saying: “Everyone is buying online these days. Paper is in short supply, so catalogs are extinct. Right?”  You couldn’t be further from the truth. Sun Print Solutions published a blog outlining reasons for the return of the catalog, but there’s more to the story.  Print Catalogs…

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How Print Can Boost Enrollment for Your Healthcare Network

At Sun Print Solutions, we offer customers a wide variety of print products to meet their specific branding needs. To answer the question of why including Print into your marketing mix will help drive enrollment, here’s an example of a recent success story.   Success Story: Twin Oaks Senior Living At Twin Oaks Senior Living provides…

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You Can’t Do That With Digital!

Tips to Transform Your Marketing and Conquer Inbox Overload More and more we’re being overwhelmed with digital inclusion as the focus for marketing and communication projects. Customers from financial institutions, healthcare centers, restaurants, and other industries have confided in us about reusing the same digital methods to generate new and repeat business – to the…

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Benefits And Examples Of Quality Business Stationery

At Sun Print Solutions, we’d like to think we know a thing or two about the world of paper. While our digital printing solutions offer printing for a variety of possible mediums, paper printing remains one of the most common printing formats for a variety of business needs. This is such an important area, in…

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