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Digital Printing Makes Holiday Cards Memorable

For your company’s holiday cards, digital printing may be the way to go this year. Although we’re all still enjoying the warmth of summer, it’s not too soon to start thinking about your holiday cards. Once the fall holiday season gets into full swing, you’ll be busy making plans for company parties, promotional gifts and decorations.…

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Offset or Digital Printing? The Choice Is Yours

Should you select offset or digital printing technology for your project? Ultimately, the choice is yours, but one option may be better than another depending on the specifications of your project. Why Choose Offset Printing? If you’re printing a large quantity, you should probably choose offset printing because your per-item cost will decrease substantially the more you…

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In Offset Printing, Proper Ink Coverage Is Critical for Success

Offset printing technology provides an affordable way for companies to obtain high-quality results at a reasonable per-piece cost. Although this technology has been around for almost 150 years, it’s no more foolproof today than it was a century ago. In fact, the success (or failure) of any print project lies largely with the design. One of…

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Packaging Design to Target Your Prospects & Demographics

Packaging design can make or break a product — even a great product — because your prospects can’t become customers if they never make that first purchase. Identifying your target market is critical for designing the right packaging. This helps you communicate critical information about your brand, consciously and subconsciously. Send the right message, and you’ll be well on…

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