Offset printing is a high-quality and cost-effective way to print posters — as long as you need a large quantity. Mass-produced posters have been around since the invention of lithography in the 1790s. By the 1830s, printing companies were cranking out full-color posters, to the delight of marketing-minded Americans. Two centuries later, this communication medium is stronger than ever.…

The goal of digital printing is to reproduce a document in a way that creates a facsimile the original. Today, a reasonable facsimile isn’t enough. The digital printing output must be a precise representation of your document. But because graphic designers, illustrators, photographers and other digital media creators have so many options for generating documents today, commercial…

Direct mail printing is a highly effective — and economical — way to contact qualified prospects. Consumers respond well to mailers that use photographs, especially those that depict your products and people using them. The right images will improve the effectiveness of your direct mail campaign. Choose the wrong images, however, and you could be…