Offset printing offers so many creative options for making your printed materials unique, but perhaps none as impressive as foil stamping. Used alone or in combination with embossing, you can create a virtually limitless array of effects. Today, printing companies use two methods to achieve this, known as hot and cold foil stamping. You can…

Right or wrong, product packaging strongly influences consumer purchasing decisions. You can design the best widget known to man, but unless your packaging speaks to your target prospects, you may never capture a ready and willing market. Effective package design conveys your product’s unique message through a variety of visual elements designed to evoke an emotional…

For marketing to businesses, brochure printing, design and quality remain remarkably influential today. While many marketing artifacts and techniques have crossed over into the digital world, the B2B marketing sector has kept one foot (or at least a few toes) firmly planted in traditional, printed items.   Among those, brochures have the greatest impact on brand…

If you aren’t using a local printing company for your digital and offset printing, it’s time to reconsider your choice. As more and more offshore printers have begun national ad campaigns in the U.S., companies have started to send their printing projects overseas. The worst part is that you may not even realize that you’re…

Offset printing is a high-quality and cost-effective way to print posters — as long as you need a large quantity. Mass-produced posters have been around since the invention of lithography in the 1790s. By the 1830s, printing companies were cranking out full-color posters, to the delight of marketing-minded Americans. Two centuries later, this communication medium is stronger than ever.…

The goal of digital printing is to reproduce a document in a way that creates a facsimile the original. Today, a reasonable facsimile isn’t enough. The digital printing output must be a precise representation of your document. But because graphic designers, illustrators, photographers and other digital media creators have so many options for generating documents today, commercial…

Direct mail printing is a highly effective — and economical — way to contact qualified prospects. Consumers respond well to mailers that use photographs, especially those that depict your products and people using them. The right images will improve the effectiveness of your direct mail campaign. Choose the wrong images, however, and you could be…

The difference between spot color and process color may not seem like the most exciting topic, but it’s an important thing to know when you have a printing project that you need to look just right! You’ll want to make sure you prepare your image file properly. At Sun Print Solutions, we use these two…

Direct mail printing is one of the most effective fundraising tools available today. Nonprofit organizations, community groups, churches, schools, political campaigns – virtually anyone who needs to raise money for any purpose can leverage this affordable and highly effective tool. And, when you work with a local printing company that offers direct mail printing services, you won’t…

Offset printing and digital printing are different. Although both platforms deliver high-quality results for a reasonable price, the method of printing you choose will depend on the size, nature and urgency of your project. Offset Printing Services Pros & Cons The Pros Offset printing provides exceptional quality, perfect for those projects with high-resolution graphics and photographic images. It also offers a…

It’s almost holiday catalog season. If you’re like most people, you love getting colorful and festive holiday catalogs in the mail, from all your favorite companies and ones you’ve never heard of before. If you use a catalog in your business (or if you would like to) now is the time to get it ready. You want…

Folded carton packaging printing is a great way to add value to your products and enhance your brand. How you package your products is almost as important as the product itself. When you use good quality packaging, consumers perceive better quality in the contents – and vice versa. Even the best products will struggle for sales…